常用詞匯Unit 2精題練習與答案

　　精題練習

　　(一)選詞填空，完成下面句子。

　　[A]conscientious[B]conscious [C]concerning [D]despite [E]comparing

　　[F]compared [G]launched [H]boosted [I]necessity [J]contribution

　　[K]circulated [L]moreover [M]scaled [N]competitive[O]featuring

　　Major retailers and car manufacturers have slashed(削減)their marketing budgets in the six months to October, 2008, as the financial crisis has taken its toll, while supermarkets have 1 advertising spending in a battle to prove that they offer the most 2 prices.

　　According to new research undertaken for The Daily Telegraph by Nielsen Media Research, in the six months to September 30, 2008, Marks & Spencer’s advertising spend fell 20.3pc to ￡25.3m, 3 with the same period in 2007.

　　While the retailer has spent heavily on a campaign 4 celebrities in the past two years, it is understood to be cutting back on celebrity spending in 2009.The retailer is, however, still the UK’s 25th largest spender on advertising, 5 being at 17th place in the six months to September 30, 2007.

　　Car manufacturers have also significantly 6 back on marketing spending, believed to be a result of the financial crisis.According to Nielsen, Ford spent ￡26.6m in the six months to September 30, 2008, down 21pc from the same period last year.Vauxhall also 7 spending by 15.6pc in the period to ￡26.5m.

　　For supermarkets, however, a significant increase in advertising spending, it appears, is a 8 as they seek to woo(追求)increasingly price 9 customers.The leading supermarkets have 10 an aggressive price war in the past six months as consumers have been faced with news of higher food prices.

　　(二)漢譯英練習。

　　1.His invalid father—————— (對他漸漸成了累贅).

　　2.It is a wonderful idea to ——————(在人民廣場地下建造一個交通中心).

　　3.Contrary to what the adults think， ——————(如今許多孩子說他們的童年一點也不快樂).

　　4.It is said that ——————(他們騙取了老婦人的房屋和錢財).

　　5. ——————(對古典音樂的興趣)has revived recently.

　　參考答案

　　(一)1.[H] 2.[N] 3.[F] 4.[O]5.[D]

　　6.[M] 7.[K] 8.[I] 9.[B] 10.[G]

　　(二)

　　1.is becoming a burden to him

　　2.build a transportation center under the People’s Square.

　　3.today many children say(that)their childhood is not happy at all.

　　4.they cheated the old woman of her house and money

　　5.Interest in classic music