明星代言問題

　　On the Celebrity Spokesperson

　　(celebrity 名人，名流;名聲，著名;知名人士，社會名流。)

　　(spokesperson 代言人;(男/女)發言人。)

　　Currently, we couldhardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is anintensely popular trend that we cannot fail to notice.

　　There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides.Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　currently 現在;一般;流暢地;目前現在;通稱地，普遍地，當前;目前，眼前地。

　　campaign 戰役;運動，活動;競選運動;從事運動;競選運動;作戰，出征。

　　intensely 強烈地，極度;緊張地，認真地;熱情地，熱切地。

　　fail 不及格;失敗;失靈，失去作用;(指健康)衰退，變弱，消失;破產，失去支付能力;缺乏，不足，(作物)歉收。

　　boost 一舉，一抬，一推;推動，幫助，促進;提高，增加。

　　host 主人，東道主;旅館老板;節目主持人;寄主，宿主;主機。一大群，許多。

　　emerge 浮現，出現;發生，顯露，暴露;擺脫，露頭，出頭。

　　fake 偽造，捏造，冒充;假裝;欺騙，迷惑;冒牌貨，仿造品;冒充者，騙子。

　　inferior 低等的，下級的;次的，較差的;低于他人者，部下，屬下;次品。

　　items 項目。

　　produce 生產，出產，制造，創作;生育;拿出，出示，提出;上演，上映，播放，出版;引起，產生，招致。

　　negative 否定的，否認的;片面的，消極的。

　　impact 沖擊，撞擊，碰撞;沖擊力，撞擊力;影響，作用。

　　severely 嚴格地，嚴厲地，嚴重地，嚴肅地;樸實無華地。

　　criticize 批評，批判;苛求，非難。

　　penalize 對...處刑，規定...應處刑;是不利，對...不公平;處罰。

　　endorsement 背書，簽署;贊同，支持;背書保證，找明星代言。

　　household 一家人，家眷，家庭，戶;普通的，為人所知的。

　　關于選秀節目

　　Over the past couple of years, a variety of talent shows have emerged on TV channels across the nation, from Super Girls to Happy Boys and so forth. This type of entertainment program is intensely popular, especially among young adults and has produced profound impacts on their studies and life.

　　There are a couple of reasons behind the tide. To start with, young folks need role models to learn from. So many of them are crazy for contestants participating in these programs. This gives rise to the increasing emergence of these shows because TV networks naturally need to cater to young audiences. Plus, thanks to economic and political reforms carried out by the government, this crop of young generation have more freedom and desire to express and showcase themselves. Therefore, a growing number of young people desire to get involved in these shows.

　　This is a divisive topic. On my personal level, the talent show is a superb means of relaxing and amusing and can hugely relieve our strains. As college students, however, we could not afford to indulge in them and should be aware of the utmost importance of studies.

　　a couple of 一對，幾個，三兩個;兩三個;兩個，幾個。

　　a variety of 種種;各種各樣，不同種類;多種多樣的;若干不同的。

　　and so forth 等等，諸如此類，如此等等。

　　intensely 強烈地，極度;緊張地，認真地;熱情地，熱切地。

　　profound 深深的，深刻的，深切的，深度的;淵博的，造詣深的，深奧的;深邃的，很深的;全然的，完全的。

　　tide 潮，潮汐，潮水;浪潮;潮流，趨勢，形勢;潮水般的奔流;使隨潮水漂流。

　　role model 榜樣角色，模范。

　　young fogey 穿著舉止造作的中產年輕人.

　　folk 廣大成員，人們;民間的，民眾的，通俗的。

　　so much of 甚至于。

　　crazy for 渴望。

　　contestant 參加競賽者，角逐者;質疑者;競爭者;選手;參賽人。

　　participate in 參加;參與，參加，分享。

　　give rise to 引起;是發生，造成;導致為...的原因;導致，產生。

　　emergence 出現，浮現，露頭;上升，出射，羽化。

　　network 網眼織物;網狀物;廣播網，電視網;電腦網絡;網絡，網路。

　　cater to 迎合，為...服務;款待;投合。

　　naturally 自然地，天然地，自然而然。

　　plus 加，加上;外加，另有。

　　thanks to 幸虧，由于。

　　political reform 政治改革。

　　carry out 實現;完成，落實，貫徹;執行，進行到底。

　　crop (同時產生的)一批,一群;大量[S][(+of)].

　　showcase 展示，炫耀;陳列。

　　a number of 一些;若干，許多;一些，許多。

　　involve in 涉及，卷入，使進入，使連累;牽涉，包含。

　　divisive 區分的;分裂的;引起不和的。