11. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising wound be so boring that no one wound pay any attention.

　　[參考譯文]如果其信息只被局限于告知一一就廣告而言，如果這不是完全不可能達到的，也是非常難做的，因為即便是一個諸如襯衫的顏色的選擇這樣的細節(jié)都會具有微妙的說服意味，那么廣告就會如此地乏味以至于沒有人會關(guān)注它。

　　12. The workers who gets a promotion, the student whose grades improve, the foreigner who learns a new language---all these are examples of people who have measurable results to show for their efforts.

　　[參考譯文]得到了升遷的工人們，成績進步的學生，學會了一門新語言的外國人一一這些都是那些有可衡量的結(jié)果來顯示其努力的人們的例證。

　　13. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.

　　[參考譯文]隨著家庭離開他們原來穩(wěn)定的社區(qū)，離開他們多年的朋友和擴展的家庭關(guān)系，非正式的信息流動被切斷了，隨之而去的是對在需要時能獲得可靠和值得信賴的信息的信心。

　　14. The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time--consuming, and sometimes even overwhelming.

　　[參考譯文]現(xiàn)在每個人能夠得到的信息比任何時代的人都多，而找到與他/她的特定問題相關(guān)的那一點信息的任務不僅復雜、耗時，有時甚至令人難以招架。

　　15. Expertise can be shared world wide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site.

　　[參考譯文]通過遠程會議，專家知識可以在全世界范圍內(nèi)被分享，而爭論的問題能夠得到解決，同時相關(guān)人員也不必離開他們的家庭或工作跑到一個遙遠的開會地點。

　　16. The current passion for making children compete against their classmates or against the clock produces a two-layer system, in which competitive A-types seem in some way better than their B type fellows.

　　[參考譯文]現(xiàn)在這種讓孩子們和其同學或時間競爭的熱情導致了一個雙層結(jié)構(gòu)，在這個結(jié)構(gòu)里面善于競爭的A類好像在某個方面要比他們B類的同輩更勝一籌。

　　17. While talking to you, your could-be employer is deciding whether your education, your experience, and other qualifications will pay him to employ you and your "wares" and abilities must be displayed in an orderly and reasonably connected manner.

　　[參考譯文]在跟你談話的時候，可能成為你的雇主的人就一直在衡量你的教育、經(jīng)驗和其他資格是不是值得他雇用你，而你的"商品"和能力一定要以一種有條不紊而且合情合理的相互關(guān)聯(lián)的方式被展示出來。

　　18. The Corporation will survive as a publicly funded broadcasting organization, at least for the time being, but its role, its size and its programs are now the subject of a nation wide debate in Britain.

　　[參考譯文]英國廣播公司將作為一個公共基金支持的廣播組織存在下來，至少目前會這樣，但是它的角色、它的規(guī)模和它的節(jié)目現(xiàn)在在英國成了全國上下的討論話題。

　　19. The debate was launched by the Government, which invited anyone with an opinion of the BBC--including ordinary listeners and viewer to say what was good or bad about the Corporation, and even whether they thought it was worth keeping.

　　[參考譯文]這場辯論是由政府發(fā)動的，政府請任何一個對英國廣播公司有意見的人一包括普通的聽眾和觀眾一來說說這個公司好在哪里或壞在哪里，甚至要說說他們是否認為這個公司值得被保留下來。

　　20. The change met the technical requirements of the new age by engaging a large profess signal element and prevented the decline in efficiency that so commonly spoiled the fortunes of family firms in the second and third generation after the energetic founders. [參考譯文]這種變化通過引入許多的專業(yè)因素從而適應了這個新時代的技術(shù)要求，并且它(這種變化)防止了效率的降低。這種效率的降低在精力充沛的創(chuàng)業(yè)者之后的第二代和第三代人(領(lǐng)導公司)的時候，經(jīng)常會毀掉那些家族公司的財富。