36. One reason why Reebok's managerial personnel don't like their shoes to be called “footwear for yuppies” is that . ��

　　A) they believe that their shoes are popular with people of different age groups

　　B) new production lines have been added to produce inexpensive shoes

　　C) “yuppies” usually evokes a negative image

　　D) the term makes people think of prohibitive prices

　　37. Reebok's view that “consumers judge the quality of the brand by the quality of its distribution” (Line 5, para. 2) implies that . ��

　　A) the quality of a brand is measured by the service quality of the store selling it

　　B) the quality of a product determines the quality of its distributors

　　C) the popularity of a brand is determined by the stores that sell it.

　　D) consumers believe that first-rate products are only sold by high-quality stores

　　38.Reebok once had to limit the number of its distributors because . ��

　　A) its supply of products fell short of demand

　　B) too many distributors would cut into its profits

　　C) the reduction of distributors could increase its share of the market

　　D) it wanted to enhance consumer confidence in its products

　　39. Although the Reebok Company has solved the problem of fulfilling its orders, it .

　　A) does not want to further expand its retailing network

　　B) still limits the number of shoes supplied to stores

　　C) is still particular about who sells its products

　　D) still carefully chooses the manufacturers of its products

　　40. What lesson has Reebok learned from Nike's distribution problems? A) A company should not sell its high quality shoes in discount stores.

　　B) A company should not limit its distribution network.

　　C) A company should do follow-up surveys of its products.

　　D) A company should correctly evaluate the impact of a new craze on the market.

　　Unit3

　　21.B 22.C 23.A 24.D 25.B 26.D 27.B 28.C 29.D 30.A

　　31.B 32.C 33.C 34.A 35.B 36.A 37.D 38.A 39.C 40.D