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全國2012年10月自考《電子商務英語》試題

  Passage 2

  Curley says the most easily justified e-business investments are those that provide business value and improve IT efficiency. One example he cites: peer-to-peer enabled e-learning, or distance learning facilitated by technology. This provides just-in-time instruction that can be more effective and efficient than traditional education-and uses the existing corporate IT infrastructure. “This makes the investment attractive to both the business and the information technology organization,” Curley says.

  What makes e-business investments the same as other IT investments? Curley says it‘s the need to understand the goals and the investment’s expected impact. Is the impact improved business efficiency, effectiveness or perhaps business transformation?

  But what makes e-business investments different? For starters, there is the pace at which investments may need to be made. The faster you move, the less likely you are to have operational excellence. The key is getting everyone to agree on the right tradeoff.

  Experts note healthy trends as a result of the economic downturn. Rather than blindly pouring cash into Internet divisions, for example, executives are recognizing that business is business - whether online or in person. They also recognize that all the returns aren‘t obvious at the start.

  34. According to the first paragraph, peer-to-peer enabled e-learning is a justified e-business investment because ______.

  A. it is the most profitable investment at present.

  B. it can provide business value and improve IT efficiency.

  C. it is just as good as traditional education.

  D. it is the most effective and efficient way of education.

  35. In Curley‘s opinion, e-business investments are the same as other IT investments in that ______.

  A. they both can improve business efficiency and effectiveness.

  B. they both can speed up the business transformation.

  C. their goals and intended influence need to be understood.

  D. they both can bring much profit to the investors.

  36. E-business investments are different from other IT investments in that ______.

  A. e-business investments should be made at a slower pace.

  B. e-business investments should be made at a faster pace.

  C. the slower one moves, the more excellent operations he will get.

  D. the faster one moves, the move excellent operations he will get.

  37. In the last paragraph, “business is business” means that ______.

  A. you can‘t expect to earn much money through e-business.

  B. e-business is not real business for them.

  C. you can pour much cash into e-business.

  D. e-business and traditional business have much in common.

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