Directions：In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7.choose the best answer from the four choices marked[A]，[B]，[C] and [D].For questions 8-10,complete the sentences with the information given in the passage.

　　注意：此部分試題請在答題卡1上作答;8-10題在答題卡1上。

　　1.During economic crisis，customers pay more attention to____________.

　　[A]the brand name of goods

　　[B]the label on the goods

　　[C]the price of the goods

　　[D]the tag of the goods

　　2.How many customers kept their loyalties to their brands in 2008?

　　[A]Less than one of every five people.

　　[B]Less than 50%.

　　[C]33%.

　　[D]19%.

　　3.Ford has got through this economic crisis not by_____________.

　　[A]getting help from the government

　　[B]strategy made by the company

　　[C]producing efficient cars with affordable price

　　[D]keeping the long history of their service

　　4.Facebook succeeds in keeping its users because__________________.

　　[A]it picks up users who quit Twitter

　　[B]it updates the site regularly

　　[C]it makes its site user friendly

　　[D]it builds more consumer confidence

　　5.Customers are loyal to Apple because____________.

　　[A]it is on the top of the Consumer Satisfaction Index

　　[B]it is good at marketing

　　[C]it updates its products every year

　　[D]it is a top brand in America

　　6.According to Forbes.com，what’s the reason that Starbucks lose its customers?

　　[A]It abandoned its experience-centered brand identity.

　　[B]It priced its products much higher than ever.

　　[C]The smell of the coffee in Starbucks changed.

　　[D]Dunkin Donuts shattered its strategy.

　　7.Which of the following is the second best beer according to Brand Key’s list this year?

　　[A]Sam Adams.

　　[B]Budweiser.

　　[C]Heineken.

　　[D]Coors.

　　8. According to Brand Keys，the biggest factor of Sam Adams’success was

　　_________________________________________.

　　9. An expert attributes the success of Cheerios to___________________________.

　　10.The fact that New York Yankees currently have the strongest brand outside of their hometown of any sports team is a result of their_________________________.