一、舉實例

In order to attract more customers, advertisers have adopted every possible stimulative factor in making ads, such as sound, light, colours, cartoon films and human performance. For instance, to advertise a certain food, advertisers will ask an actor or actress to sit at a table and devour the seemingly delicious food while they film him or her.

二、做比較

方法：寫完一個要點，比較與之相似的；又寫完一個要點，再比較與之相反的；

相似的比較：in comparison, likewise, similarly, in the same manner

相反的比較：on the other hand, conversely, whereas, while, instead, nevertheless, in contrast, on the contrary, compared with …, …

三、換言之

I am enthusiastic about you. That is to say, I love you.

I am wild about you. In other words, I have fallen in love with you.

結尾

結尾需要靈活創造。一般的習慣是，一些記敘文和描寫文經常采用自然結尾的方法；但說理性和邏輯性較強的說明文和議論文則往往都有結束語，以便使文章首尾呼應，結構完整。

1. 首尾呼應，畫龍點睛

After her death, I felt as if something were missing in my life. I was sad over her passing away, but I knew she would not have had any regrets at having given her life for the benefit of others.

2. 重復主題句

3. 用反問結尾

How far can we go if the current situation is not to be changed?

4. 指明方向，激勵讀者

As we have said above, sports can be of great value. They not only make people live happily but also help people to learn virtues and do their work better. A sound mind is in a sound body. Let’s go in for sports.