attitude n. ①態度，看法 ②姿勢

　　例：It’s not his work that bothers me; it�餾 his attitude. 困擾我的不是他的工作，而是他的態度。Don’t give me your attitude. 別跟我擺架子。搭配：take an attitude towards/to 對……的看法：He takes a mellow attitude to life. 他對生活有成熟的看法。

　　聽力擴展：One old person complained to the doctor that his right ear was giving him trouble; he couldn’t hear. So the doctor checked, checked, checked, listened, listened and said, “Oh, you know your ear trouble is an old age problem. Your ear is getting old. That’s why you can’t hear.” So the patient said with a bad attitude, “Nonsense, the left ear is just as old.”有個老人向醫生抱怨右耳有問題，聽不見。醫生檢查又檢查、聽了又聽，然后說：“哦!你知道嗎?你耳朵有毛病是因為年老的關系，你的右耳已經老化了，所以才聽不到�！辈∪藨B度粗魯地說道：“胡說!我的左耳也一樣老呀!”【注】complain v. 抱怨

　　attract v. 吸引，引起……的注意

　　例：The flower show attracted large crowds this year. 今年的花展吸引了大批觀眾。搭配：attract sb.(to sb./sth.) 吸引，使喜歡： What attracted me to her was her sense of humour. 吸引我的是她的幽默感。拓展：attractive a. 吸引人的

　　average n. 平均數;a. 普通的，平常的

　　例：Rainfall this year exceeded the yearly average. 今年的雨量超過了年平均降雨量。搭配：on (the/an) average 平均，一般來說：In winter, the temperature here is 2℃ on average. 冬天，這里的平均溫度是2攝氏度。averagely a. 平均地，一般地

　　聽力擴展： The average cost of saving one seal was $80,000. At a special ceremony, two of the most expensively-saved animals were released into the wild among cheers and applause from people. A minute later, a killer whale ate them both.救援每只海豹的平均費用達到8萬美元。在一個特別的儀式上，有兩只花巨款拯救回來的海豹，在人們的歡呼和掌聲中被放回大自然。一分鐘后，它們雙雙被殺人鯨吞入肚中。【注】release v. 釋放，解放;applause n. 掌聲

　　belief n. ①相信 ②信念，信仰

　　例：There was a happy chime of belief and practice in everything she said. 她所說的每一件事都體現了信仰和行動的完美和諧。His firmness on his belief supported him in difficulties. 困境中，他堅定的信仰支撐著他。搭配：beyond belief 令人難以置信：Dissatisfaction with the government has grown beyond belief. 對政府的不滿已經達到令人難以置信的程度。

　　聽力擴展： An ass once found a lion’s skin. He put it on and his belief was that others would be scared, then he walked towards the village. All fled when he came near, both men and animals. The ass felt quite proud. He lifted his voice and shouted, but then everyone knew him. His owner came up and gave him a sound whipping. Shortly afterwards, a fox came up to him and said, “Ah, I knew it was you by your voice.”有頭驢發現一張獅子皮，他披著它，心想其他人一定會怕他，然后走進村莊。所有的人和動物見到他走過來都逃走了。驢感到很得意，他高聲地嘶叫，卻被人認了出來。他的主人跑過來打了他一頓。不久，一只狐貍也跑過來，對他說：“哦，你一張嘴我就知道你是驢�！薄咀ⅰ縲hip v. 鞭打

　　benefit v. 有益于，得益;n. ①益處，好處 ②救濟金

　　例：This project is of great benefit to everyone. 這項工程對每個人都大有好處。Are you entitled to unemployment benefit? 你有資格領取失業救濟金嗎?搭配：benefit from從……中受益：I have benefited a lot from extensive reading. 泛讀令我受益匪淺。for the benefit of 為了(……的好處)：Parents are always thinking for the benefit of their children. 父母總是為孩子著想。拓展：beneficial a. 有益的，受益的

　　聽力擴展：

　　A: I really like what you have, but the price for this product is much higher than we expected. I�餸 absolutely not a buyer at that price.

　　B: I know it is not the cheapest on the market. But if you take the quality factor into consideration, you will find your company will benefit in the long term. This device is built in with the most advanced technology. Every aspect has reached the international standard.

　　A: Err, well, I can’t decide right now. Do you mind if I have a small internal discussion on this first? I will tell you our decision this afternoon.

　　A：我真的很喜歡你們的產品，但是價格比我們想象的要高，我無法接受這個價格。

　　B：我知道我們的產品不是市場上最便宜的，但是從產品質量的角度考慮，從長遠觀點來看貴公司定會受益。我們使用了最先進的技術，各方面都達到了國際標準。

　　A：嗯，我現在不能決定，我先內部討論一下你不介意吧?今天下午告訴你我們的決定。

　　brand n. 牌子，類型;v. 打烙印，銘記

　　例：She’s gone over to a milder brand of cigarettes. 她已改抽另一牌子、味道較淡的香煙。These frightful experiences are branded on his memory. 這些可怕的經歷深深地印入他的記憶。搭配：brand new 全新的，嶄新的：This is a brand new computer. 這是一臺全新的計算機。brand sb. as sth. 丑化，敗壞名聲：They were branded as liars and cheats. 他們被說成是說謊者和騙子。brander n. 打烙印的人

　　聽力擴展：

　　A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.

　　B: That sounds like a really clever marketing strategy.

　　A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.

　　B: I think our main strength is with young consumers.

　　A：我覺得這主意不錯。價格在市場上是個重要的變量，所以我們可以利用價格建立顧客基數。如果顧客被我們的低價位所吸引，他們就會購買我們的牌子，并成為我們忠實的消費者。日后，創下銷售紀錄、打下良好的顧客基礎之后，再提高價格。

　　B：聽起來真是個聰明的銷售策略。

　　A：這是個充滿競爭的市場。必須想出幾個聰明的辦法來保持我們的領先地位。

　　B：我認為我們的優勢在于產品能吸引年輕顧客�！咀ⅰ縱ariable n. 變數

　　community n. 社區，團體