預測：誠信

　　Write an essay based on the following drawing. In your essay, you should:

　　1) describe the drawing briefly,

　　2) explain its intended meaning, and then

　　3) give your comments.

　　You should write on ANSWER SHEET 2.

　　誠信

　　范文：

　　This cartoon displays a very soothing scene. An old lady bought some stuff from a convenience store, and just at the moment when she was about to leave, the store keeper ran out to her because she had paid an extra two yuan. Though that is not a big amount of money, I believe the old lady must be greatly impressed by the keeper’s honesty.

　　It is without doubt that the cartoon aims at addressing a serious problem prevailing in today’s society, that is, the lack honesty in the field of business. For instance, many businessmen are so obsessed with making profit that they simply forget that they are supposed to serve the people with best products and services. Therefore, there emerge fake products, cheating services and unfulfilled promises. In contrast, the kind-hearted keeper of this drawing practices honesty in every detail of her work. Her attitude gives customer the sense that her product and service are of first-class quality, which would guarantee her more customersand credit.

　　The store keeper’s practice is exactly what we should advocate among all businesses. That is because, honesty not only renders clients temporary satisfaction, but can also build long-term customer trust. The latter is one of the key factors for market expansion and business success.

　　譯文：

　　這幅漫畫展現了一個非常令人欣慰的情景。一個老婦人剛剛從一家便利店中買了一些東西，在她正要離開的時候，店主跑出來還給她多付的兩塊錢。盡管這點錢數目不多，但是我相信這個老婦人一定對店主的誠實留下了深刻的印象。

　　毫無疑問這幅漫畫意在指出當今社會一個普遍且嚴重的社會問題，即商界缺乏誠信原則。具體而言，許多商人一心想著謀取更多的利潤，而忘記了他們應該為顧客提供最好的產品和服務。因此就出現了諸如假冒產品、欺詐服務、無法兌現的諾言等。相反，這幅圖中好心的店主卻在工作的每一個細節中實踐誠信的原則。她的態度讓顧客感覺到她的服務和產品是一流的，這就保證了她擁有越來越多的顧客、更好的名聲和信譽。

　　這個店主的行為正是我們應該在商界中努力實踐的。這是因為，誠信不僅僅給了顧客暫時的滿意感，而更能夠建立長期的顧客信任。而后者是市場擴張和事業成功的關鍵因素之一。

　　閃光詞匯及詞組：

　　soothing: adj. 撫慰的, 使人寬心的

　　convenience store: 便利店

　　be about to: 將要，正打算

　　unfulfilled: adj. 無法行使的，無法履行的

　　first-class: adj. 一流的

　　render: v. 給予，給予或使可獲得，提供

　　temporary: adj. 暫時的，臨時的

　　expansion: n. 擴張，擴充

　　萬能句型：

　　This cartoon displays a very soothing scene.

　　It is without doubt that the cartoon aims at addressing a serious problem prevailing in today’s society, that is…

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