Passage Five

　　Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton. State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.

　　“All I hear in higher education is, ‘Brand, brand, brand’ ” said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”

　　Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.

　　Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “haming structures.” “brand architecture” and “ identity systems,” the university has come up with a new name: the New School. Beginning Monday, it will adopt new logon (標 識), banners, business cards and even new names for the individual colleges, all to include the words “the New School.”

　　Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State. Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco. The University of Southern Colorado, a state institution, became Colorado State University at Pucblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.

　　Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完 全 成 熟 的) university and officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and “morning zoo” radio shows.

　　Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average students’ test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman said.

　　55. which of the following is NOT the reason for colleges to change their names? A They prefer higher education competition

　　B They try to gain advantage in market share.

　　C They want to project their image.

　　D They hope to make some changes.

　　56. It is implied that one of the most significant changes in highter education in the past decade is

　　A the brand. B the college names C the concept of marketing D list of majors.

　　57.The phrase "come up with"(Line 3 Para 4)probably means

　　A catch up with B deal with C put forward D come to the realization

　　58 The case of name changing from Cal State Hayward to Cal State indicates that the university

　　A is perceived by the society B hopes to expand its influence

　　C prefers to reform its reaching programs D expects to enlarge its campus

　　59.According to the spokeswoman the name change of Beaver College

　　A turns out very successful B fails to attain its goal

　　C has eliminated some jokes D has transformed its status

　　60.What is the attitude of the author toward name change?

　　A neutral B indifferent

　　C suspicious D objective

　　Part Ⅳ Cloze (15 minutes, 15 points, 1 for each)

　　Directions: In this part, there is a passage with 15 blanks. For each blank there are 4 choices marked A, B, C and D. Choose the best answer for each blank and mark the corresponding letter on your ANSWER SHEET with a single line through the center.

　　When women do become managers, do they bring a different style and different skills to the job? Are they better, or worse, managers than men? Are women more highly motivated and __61__ than male managers?

　　Some research __62__ the idea that women bring different attitudes and skills to management jobs, such as greater cooperativeness, an emphasis on affiliation and attachment, and a __63__ to bring emotional factors to bear __64__ making workplace decisions. These differences are __65__ to carry advantages for companies __66__ they expand the range of techniques that can be used to help the company manage its workforce __67__.

　　A study commissioned by the international Women’s Forum __68__ a management style used by some women managers (and also by some men) that differs from the command and control style __69__ used by male managers. Using this “interactive leadership” approach, “women __70__ participation, share power and information, __71__ other people’s self-worth, and get others excited abort their work. All these __72__ reflect their belief that allowing women to contribute and to feel __73__ and important is a win-win situation—good for the employees and the organization.” The study’s director __74__ that “interactive leadership may emerge __75__ the management style of choice for many organizations.”

　　61. A) committed B) confronted C) confined D) commanded

　　62. A) despises B) supports C) opposes D) argues

　　63. A) sensitivity B) willingness C) virtue D) loyalty

　　64. A) by B) with C) in D) at

　　65. A) seen B) revised C) watched D) disclosed

　　66. A) because B) whereas C) nonetheless D) therefore

　　67. A) effectively B) evidently C) precisely D) aggressively

　　68. A) developed B) discovered C) located D) invented

　　69. A) traditionally B) conditionally C) inherently D) occasionally

　　70. A) engage B) dismiss C) encourage D) disapprove

　　71. A) enlarge B) ignore C) degrade D) enhance

　　72. A) things B) themes C) researches D) subjects

　　73. A) circumstance B) powerful C) thoughtful D) faithful

　　74. A) defied B) predicted C) diagnosed D) proclaimed

　　75. A) as B) for C) into D) from

　　試卷二 Paper Two

　　(60 minutes)

　　Part Ⅰ Translation (30 minutes, 20 points, 10 for each section)

　　Section A

　　Direction: Translate the following passage into Chinese. Write your translation on the ANSWER SHEET.

　　The first great rush of population to the far west was drawn to the mountainous regions, where gold was found in California in 1848, in Colorado and Nevada ten years later, in Montana and Wyoming in the l860s, and in the Black Hills of the Dakota country in the l870s. Miners opened up the country，established communities and laid the foundations for more permanent settlements. Yet even while digging in the hills, some settlers perceived the region’s farming and stock—raising possibilities. Eventually, though a few communities continued to be devoted almost exclusively to minimal, the real wealth of Montana, Colorado, Wyoming, Idaho, and California proved to be in the grass and soil.

　　Section B

　　Direction: Translate the following passage into English. Write your translation on the ANSWER SHEET.

　　今天，我們在探索自己的發展道路時，堅持從中國國情出發，來解決如何進行經濟政治文化建設的問題，而不照搬別國的模式。在處理國際事務中，我們采取獨立自主的立場和政策。中國人民珍惜同各國人民的友誼與合作，也珍惜自己經過長期奮斗而得來的獨立自主權利。

　　Part Ⅱ Writing (30 minutes, 15 points)

　　Directions: For this part you are to write a short essay entitled My View on University Ranking. You should write at least 150 words following the outline given below.

　　目前高校排名相當盛行

　　對這種做法人們看法不一

　　我認為……

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