101.cost cutting ：削減成本

　　A reactive measure taken by companies esp. in hard times, in order to save money by eliminating waste or unnecessary spending.

　　公司采取的應付措施，特別是在困難時期，通過減少浪費和不必要的開支來節省資金。

　　Companies in the 90s have been implementing a lot of cost cutting in order to become more efficient and competitive.

　　為了提高效率和競爭力，許多公司在90年代一直在實施削減成本的各種措施。

　　102.cost of living ：生活費用

　　The average cost for the basic necessities of life

　　支付基本生活必需品的平均花費。

　　Many employees expect a yearly cost of living increase in their paychecks.

　　很多雇員希望其工資的生活費用部分每年都有增長。

　　103.creeping inflation ：輕度通貨膨脹

　　The barely noticeable but persistent increase in prices.

　　物價不斷上漲，但因漲幅很小而不為人注意。

　　Creeping inflation continues to spread throughout the economy in the 1990s.

　　90年代輕度通貨膨脹一直波及經濟生活

　　104.decline ：萎縮，下降

　　A period of reduced business activity.

　　經營活動下降的時期。

　　College students are not happy about the decline of job opportunities waiting for them when they graduate.

　　大學生們對其畢業后就業機會的減少感到憂心忡忡。

　　105.deficit ：赤字

　　A budget imbalance in which expenditures exceed income.

　　支出超過收入的預算失衡

　　Our company ran a deficit for the first three years before we started to make any profit.

　　我們公司在開始贏利前的頭三年中都是虧損經營。

　　106.deflation ：通貨緊縮

　　A decrease in the money supply, causing a sharp fall in prices.

　　貨幣供應的減少，導致物價的急劇下降。

　　Consumers are always motivated by deflation.

　　通貨緊縮往往能刺激消費者的購買欲。

　　107.demand ：需求

　　The desire and ability of consumers to purchase goods and services.

　　消費者購買商品和服務的能力。

　　Marketers and advertisers are always looking for new ways to create demand for their client’s products.

　　營銷商和廣告商總是在尋找新的途徑以創造其客戶對產品的需求。

　　108.depression ：蕭條

　　A severe, extended period of decline in business activity.

　　商業活動嚴重減少并且長時間沒有好轉。

　　Many older Americans remember the great depression of the 1930s.

　　許多上了年紀的美國人對三十年代的大蕭條仍記憶猶新。

　　109.deregulation ：撤消管制

　　A gradual removal of government control over business.

　　政府逐步撤消對經營活動的控制。

　　Most business and industries approve of deregulation from government control.

　　大多數公司和產業贊成政府撤消管制。

　　110.distribution ：商品流通

　　The marketing of merchandising.

　　商品的營銷。

　　If a product doesn’t have good distribution, it won’t sell.

　　商品流通如果不暢就賣不出去。

　　111.diversification ：經營多樣化

　　The act of expanding business by increasing the number of goods produced or the number of services offered.

　　通過增加產品品種和服務項目來擴展經營業務。

　　Many fast food businesses are diversifying in an attempt to capture more customers form their competitors.

　　許多快餐企業正實行經營多樣化，力圖從其競爭對手手中奪取更多的顧客。

　　112.dumping ：傾銷

　　The act of selling goods below cost to other nations to eliminate surpluses or offset competition.

　　以低于成本的價格向其他國家銷售產品以減少過剩產品，引發競爭。

　　The U.S. has accused Japan of dumping mini-vans here in American.

　　美國控告日本在美國傾銷小型貨車。