B
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures.They understand the importance of avoiding business decisions based on misconceptionsmistaken ideas.
One cause of misconceptions is ethnocentrism,the belief that ones own cultures way of doing things is better than the way of other cultures.Its ethnocentrism that leads to failure in international business.To avoid ethnocentrism,its necessary to study the different elements(組成部分) of culture: language,values and attitudes,customs and manners.
Language
A knowledge of the local language can help international business people in four ways.First,people can communicate directly.Second,people are usually more open in their communication with someone who speaks their language.Third,an understanding of the language allows people to infer meanings that are not said directly.Finally,knowing the language helps people to understand the culture better.
Values and Attitudes
Values are peoples basic beliefs about the difference between right and wrong,good and bad.An attitude is way of thinking or acting.Values and attitudes influence international business.For example,many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries,and they buy a lot of it.
Customs and Manners
Customs are common social practices.Manners are ways of acting that the society believes are polite.For example,in the United States,it is custom to have salad(色拉) before the main course at dinner,not after.Its not acceptable to talk with food in mouth at table.Failure to understand the customs and manners of other countries will bring difficulty selling their products.Orange juice as a breakfast drink of an American company in France doesnt sell well because the French dont usually drink juice with breakfast.
()25.A knowledge of the local language allows international business people.
A.to be more open with their customers
B.to communicate without outside help
C.to express their thoughts indirectly
D.to have a better idea of their own culture
()26.The act of many people buying chocolate of Switzerland shows the role of.
A.mannersB.values
C.attitudesD.customs
()27.What would be the best title for the text?
A.Misconceptions in Business
B.Basic Beliefs in Business
C.International Business Culture
D.Successful International Business
()28.The authors purpose of writing this article is to tell people.
A.how to take a right attitude in business
B.how to avoid misunderstandings in business
C.how to use a local language in business
D.how to act politely and properly in business
相關推薦：
2010年特崗教師招聘考試模擬試題(中學英語) 2010特崗教師招聘考試模擬題教育理論綜合知識 2010特崗教師招聘考試模擬題(小學教育學理論) 2010年特崗教師招聘考試模擬預測題(小學語文)
